Includes bibliographical references.
|Statement||[by] Bruce E. Mallen, in association with V. Kirpalani (on chapters 4, 5 and 12) and G. Lane (on chapter 11).|
|Series||Foundations of marketing series|
|Contributions||Kirpalani, V. H. 1928-, Lane, G.|
|LC Classifications||HF5415.12.C35 M32|
|The Physical Object|
|Pagination||vii, 296 p.|
|Number of Pages||296|
|ISBN 10||0135572231, 0135572150|
|LC Control Number||72007834|
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